Goal: Increase awareness and adoption rates of Glubble, the family browser and social network that gives parents and their kids a safe, fun way to use the Internet together.


Social Media Platforms: Blogs, E-Zines, Parenting Forum, Facebook, Twitter


Social Media Strategy: Created two independent-yet-complementary online media properties and built a presence on the two leading social networks. The parenting e-zine, GlubbleNews, provided parents with content ranging child-rearing tips and free family activities through unique columns authored by popular online personalities ranging parenting experts, stay-at-home moms and dads.


Additionally, Glubble Parents User Forum was designed especially for parents to network and share parenting experiences with one another, along with submitting ideas to Glubble Management to improve their overall experience of Glubble.  Further, in order to promote Glubble’s new releases, articles, features, games, activities and content, a Facebook Group and Twitter Account were also established to interact with the parenting community and spread awareness of Glubble’s offerings.


Please choose from the below links to view other social media snapshots:

Arrowsight
Jaduka
JDA