Goal: Position Arrowsight as an authority in the Patient Safety sector—most notably to elevate HVA (Hospital Video Auditing) as a leading solution for significantly improving hand hygiene compliance rates in healthcare facilities.


Social Media Tool: Blog

Social Media Strategy: Developed an online media property in the form of a blog, wholly independent from Arrowsight’s corporate Web site. The goal: to share information and encourage conversation on patient safety news and innovation, alongside key information and case studies on Arrowsight’s medical offerings.


The blog directly targets underserved B2B audiences spanning hospital administrators, industry press, patient safety advocate organizations and insurance companies while squarely positioning Arrowsight as a key solutions provider in the patient safety healthcare sector.

Please choose from the below links to view other social media snapshots:

Glubble
Jaduka
JDA