Cause Related PR : Music Outreach

Music Outreach, a New York City-based non-profit organization serving over 45,000 students in New York City public schools and promoting literacy through music, asked Vineberg Communications to improve community awareness by creating an event with star power that would influence key constituents - teachers, donors and politicians.

Vineberg secured actor James Earl Jones to host a unique Music Outreach program -- the Reading Angel program -- in which celebrities promote literacy by reading stories to school children. The event received considerable media coverage and dramatically increased the organization’s profile, allowing for program expansion.