Entertainment Event Promotion: JVC Jazz Festival

JVC, one of the world’s leading developers and manufacturers of sophisticated audio, video and related software products, has sponsored the famous JVC Jazz Festival every year for 20 years. The multi-city event draws renowned performers that have entertained an audience of over 3.5 million people worldwide. JVC retained Vineberg Communications to create a sweepstakes promotion, the JVC Match and Win Game, to promote the JVC brand and drive consumers to JVC retail outlets. The solution was an interactive 800-number instant win game that was supported by national print and radio ads where consumers redeemed prize code numbers at audio and electronics stores.

This highly successful promotion generated 175,000 responses - a 650% increase over the previous year’s results, and JVC’s best promotional response to date.