Cause Related PR : AFS InterCultural Programs

AFS is one of the world's largest community-based volunteer organizations dedicated to building a more just and peaceful world through international student exchange. More than 10,000 students, young adults and teachers participate in AFS programs each year. AFS retained Vineberg Communications to raise awareness of its student exchange and family hosting programs and increase participation.

The agency created a highly successful campaign featuring E-Street Band saxist Clarence Clemons that helped AFS top their all time high for inquiries by over 35%.