Scope:
During his tenure at Golin/Harris, Shambhu Neil Vineberg created, developed and managed the Sprint Conference Series: Conversations at the Intersection of Commerce and Technology, a 5-city, highly praised tour that positioned Sprint as a business services provider in the digital economy.  Well-known panelists and business executives discussed the impact of technology on business beyond the year 2000.


Objective:
+ Position Sprint as a leader and innovator in the digital networked economy; introduce C-level business executives to the company’s business offerings and technologies.


Strategies:

• + Enlist Key Authorities: Moderators Lou Dobbs and Catherine Crier led discussions by panelists, including economist George Gilder, author Don Tapscott, MIT Media Lab’s Prof. Nicholas Negroponte, and others.
• + Secure Media Advocacy: Business 2.0 magazine, a foremost publication in e-business and e-commerce, signed on as co-sponsor and event advertiser.
• + Instill Credibility: Thought leadership articles were written for Sprint executives who appeared on panels.



Results:

• + Attendance: Thousands of “C” level executives attended in five cities. Thousands more watched via live Webcasts. The events enhanced Sprint’s  relationship with key audiences. The events were highly rated in audience surveys.
• + Media Advocates: Media attendees included writers from CIO Magazine, Forbes, Bloomberg Business News, Wall St. Journal, Working Woman, and ABC News.
• + Media Exposures: Full-page ads in Business 2.0 helped to reposition Sprint as a digital brand.
• + Positive Perception: Thought leadership articles in newspapers like the Financial Times raised the profile of key Sprint executives.

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